When you’re first starting a new franchise it’s important to get your brand out in the local area. You can begin developing your name as the go to service. However, some franchise owners might find it difficult to market locally. Here are five ways to market your franchise.
Make yourself easy to find.
There are always local business and online business directories that franchisees overlook. And this is something you need to monitor to keep their listings current. Sometimes information can be released about your business that might not be true. Maybe your address is wrong because you recently moved. Or your business was listed as closed. Or your opening hours are wrong. The internet can develop a variety of different errors that could impact business.
Google is one of your best friends. You can easily search for business directories across the country and add your franchise to the growing list. Check your listing regularly so any new developments don’t go missed.
Learn more about your customer.
It’s important to act as an active, responsible and engaged member of the community. You want to become a community fixture. Authenticity and showing how much you care wins loyal customers. It also creates an active band of brand ambassadors spreading the word about your business.
Start by learning as much as you can about your customer. Each local market has a different character. It’s about locking into that character. Make the effort to understand your customers and what they need most.
Be locally relevant.
Online marketing is a very valuable tool, but sometimes we can start to overlook the value in balancing an online and offline presence. Getting grounded in your local community can give outreach ideas and opportunities that make sense to your customers.
Get involved with events in your community. Sponsor a local sports team, a 5k charity walk/run, participate in a local fair, or offer your services to a local organization. Supporting a cause you get free publicity and the satisfaction of knowing you’re doing something special for the community.
Share online everything you do offline.
Social media is one of the great tools for businesses. Building and maintaining your online presence can help establish your reputation, strengthen relationships and solidify your standing as a trusted local merchant. Control your own communications and messaging. You can connect with the community while showing your personality and expertise. You will want to post picture, promotions, messages and news while speaking directly to your customers. It’s important to be conversational, informative and entertaining.
Collaborate with other local businesses.
Don’t go it alone. Team up with other businesses in your area that compliment your brand. Work together to create special giveaways and events. Bundle your services together to make a greater and more desirable prize. When all the partners announce the offer you’re reaching a whole new group of customers.
Marketing isn’t always about the money you spend, but the time and effort you put in especially while keeping relevant to the local community.