Marketing & Support

Universally ALL franchises deliver operational support and training.  If you have never held a paintbrush, they can teach you to run a painting business. If you have never been a  caregiver, the franchisor will enable you to operate a senior care service.   At Skedaddle Humane Wildlife Control we do not expect you to know how to remove or animal-proof a business or home. We expect you to run the business, not to be the wildlife technician.

What separates the top franchises from the herd is marketing, getting the phone to ring and booking jobs.  We are a sales based service.  No customers, no work. The following is the key principles to our marketing and sales plan to build a relationship with each customer and leave a lasting impression.

 

Our Brand Goals:

• Skedaddle’s most important brand goal is educating its audience. All brand touch points must clearly communicate the brand’s process and philosophy.
• Skedaddle’s brand elements will strategically simplify and alleviate an already stressful situation.
• Skedaddle’s brand will be polished and professional, so that it is poised to be expanded as a franchise across North America. Brand Attributes

 

Brand Attributes

• Educational+ Established
• Reliable + Confident
• Calm + Concise
• Fresh + Familiar
• Modern + Clean
• Friendly + Approachable

 

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How Skedaddle supports you for success:

Sales Support (Centralized Customer Service Center)

When our founder, Bill Dowd, started in 1989, he realized he could not service his customers and take all the incoming phone inquiries. Bill recruited his mom and dad to answer and pre-screen the calls. Brilliant! The call centre was born.

Today we have a fully dedicated and staffed call center. Our toll free number answers all of your incoming calls with live, English speaking, domestic personnel. The centre is staffed from 7:30 am to 9:00 pm. They are highly skilled at pre-qualifying customer and booking the on-site property assessments for you. That information is instantly available for your Wildlife Specialist on their mobile device. This is a big deal. You have more time to focus on making money or being with your family each evening or weekend.

 

Start with a digital presence.

Part of our marketing strategy consists of identifying the key points of your market to service and understand including: neighborhoods, different animal species common to the area, competition, and event major events.  This allows us to generate a digital footprint and allow you to get found and generate leads from launch.  All of our marketing expertise and advice is backed by is the fact we own and operate 20 locations ourselves.  What we suggest and ask you to do, we are doing ourselves! We understand that a business or individual will search online when a raccoon is trashing their building, when a squirrel is chewing the electrical wires in an attic or a bat is flying around the bedroom.  We have a team dedicated to keeping your ranking in search engines on the first page.

 

 

Promoting the Skedaddle Brand.

Skedaddle has the collateral available to support local, on the ground efforts.  Whether its distributing Brochures & postcards, attending trade shows with a Skedaddle booth, networking events with your local BIA, and cruising the community with our unique vehicle wraps; This is all part of an integrated approach to creating awareness for your services. We will consistently provide you with these tools, encourage you to use them and take you by the hand and demonstrate their effectiveness.

Strong Local Partnerships.

With a service based business, finding and growing strong partnerships to further the brand recognition and generate leads is crucial.  Skedaddle has a long history of supporting our local community SPCA and Humane Society centres that align with our mission and support the community.  This in exchange is an important branding and lead generation tool for each franchise.

Support  

Ok, I’ve given you my money. How will you support and train me? It starts with attitude. Prove yourself a diligent student as to investigate our franchise. Our method of introducing you to Skedaddle Humane Wildlife Control franchise is proven system for enabling you to become a top performing franchisee in the shortest amount of time.

Once you sign your franchise agreement you officially become a licensed franchisee. We will assign a member of our support staff to guide you through the pre-training and pre-opening steps.This ideally starts 4 to 8 weeks prior to your attending training at our headquarters in Hamilton, Ontario.

The comprehensive training covers, business basics, accounting, animal removal techniques, the methods for preventing further animal intrusions, safety protocols, sales and marketing – everything to enable to take on your first job when you return to your home location. The details regarding this are outlined in our

FREE Franchise Information Kit.

When you open we will be there too. Any unique or puzzling animal problem can be handled with a simple phone call to franchise support staff. Any complex repair required to keep the critters out is only a call away! When your customers ask if you can remove any animal with fur or feathers from a home or business, the answer is YES!

 

 

Our franchisees have access to our customized proprietary software and business process systems designed to streamline and simplify all aspects of running your business. We have partnered with leading technology partners for our platforms and then customized these solutions to our business process such as your customer database, sales reporting, work order management and integrated accounting.

As you learn more about our franchise business model you will be invited to attend a 60 minute market evaluation webinar. It will answer these essential questions

• Is there a viable market in your area?
• What is the nature and number of competitors?
• How do we partner with you in getting your phone to ring?
• When a potential client calls, how do you convert an inspection into a job?
• How do customers with wildlife invasion find you in the first place?
• What marketing budget do I need to hit my income goals?
• Any other concerns or issues you have with your local location

Rather than handing you a three-ring binder titled “Marketing”  we will partner with you take you by the hand and be actively involved in your local marketing. How?   Our Call Centre, SEO expertise,  Field Support and Brand are key.